Start-ups and small business owners often wonder how to promote their products and services with minimal cost. As more and more businesses become digital, a good online presence separates a company from the rest, allowing maximum exposure to potential clients.
Search engine optimisation (SEO) is one of the best ways to give a business a strong online presence. This is why it’s best to hire a company that understands the role of SEO and social media in Internet marketing.
Here are the top three things a website should have when considering modern SEO trends:
1. Grab Your Visitors’ Attention ASAP
Many search engines and analytics companies offer information on a site’s “bounce rate.” This term refers to how people visit and use a site: will they stay there and go through the content, or will they leave within seconds because they can’t find what they’re looking for?
Effective web design companies know that to grab a visitor’s attention, there should be an attractive design and engaging content to convince users to stay longer. Great content and easy navigation are two things that contribute to a lower bounce rate.
2. Keep Your Visitors Interested
It’s also important to keep online users coming back for more. Regardless of the industry your business is in, it’s always great to have a loyal fan base that will patronise your products and services for a long time.
Ideally, a weekly update to the site’s content is more than enough to keep visitors interested. Try to have someone add a new post or relevant news once a month. Users would rather return to a site that has fresh content instead of one that appears abandoned.
Another way to keep them interested is to send out e-mail newsletters that contain exclusive deals and pieces of content. As users volunteer to get this information, never abuse their interest by spamming their inboxes. Show that you respect their privacy by not sharing their information with other companies. In addition, they should be able to unsubscribe anytime they want without trouble.
If you can’t handle these on your own, hiring an SEO company can be helpful. Many specialise in helping start-ups and small businesses improve their online presence with minimal effort on the part of the company owners.
3. Engage Your Visitors to Be Social
Social media is a massive part of modern SEO strategies. Previously, there was much debate on the role of social networking sites in online marketing. Today, most search sites track a business’s social activity, including:
- The number of people who shared your website or something from it.
- The number of followers and likes you have in sites like Twitter and Facebook.
- The frequency of your posts and interactions with your audience.
You can get your social media profiles optimised for SEO in many ways. By being as descriptive as possible, you let your visitors and search sites know what your company is all about. Business owners often overlook tiny details in social profiles such as the “About” or “Information” section, location, and category.
Another great way to improve social media presence is to make your content shareable. People love to share articles, pictures, blogs, and videos in social media. Many site designers add sharing buttons and links to individual posts so visitors can add that to their social profiles.
Improving your site’s rankings and credibility takes effort, but keeping information up-to-date and accessible engages users to come back and let others know about your services. Hiring a cheap website design company in Perth can be cost-effective if you know what your business needs to get online.