More businesses are including mobile advertising in their marketing campaigns. Despite the growing popularity of mobile ads, the money spent on mobile marketing still don’t match the amount of time people spend on their devices. Traditional media, such as print and radio and TV, still attract the majority of marketing spending. If the money’s not…
Category: SEO Marketing
The Small Business Owners’ Checklist for Modern SEO
Start-ups and small business owners often wonder how to promote their products and services with minimal cost. As more and more businesses become digital, a good online presence separates a company from the rest, allowing maximum exposure to potential clients. Search engine optimisation (SEO) is one of the best ways to give a business a…
Combining SEO and SEM for Improved Search Rankings
Some people think that SEO and SEM are different, but theseare actually two sides of the same coin. SEO focuses on external and internal linking, optimising pages to drive traffic to a website. SEM, on the other hand, takes a more active approach on campaign analytics, bidding, and managing keyword buys for maximum conversion. Although…